Home Inspire Concept - Underlay

Home Inspire –
the best underlay

Solution? These days, effective selling is about enabling Customers to make a quick and easy choice, so that they have the confidence that they have made the right one.

Customers buy the floor emotionally. After this purchase, they face a very rational choice of underlay- about which they usually know nothing.

The concept of Emergo underlay consists of 4 simple and intuitive steps, leading to the selection of the underlay that best suits the needs of the Customer.

Quality

The quality of our products is our additional asset. All of our products must pass a series of tests to guarantee a long-term use.

Wide range

We offer underlay that meet various Customer’s needs – different in terms of thermal insulation, floor type, and intensity of use. Thanks to this, everyone will find the optimal underlay for themselves!

Service

We provide sales concepts and RTS solutions in accordance with the strategy of our Business Partners.

Knowledge

We provide the knowledge necessary to sell them. We have a team of trained representatives and trainers at selected stores who support the shop teams with their knowledge and actively promote products.

CZK (FAB in English) is an abbreviation of the words: feature, advantage, benefit. What interests the client most? Well, not a feature, nor an advantage of the product. The customer, as each of us, is interested in benefits resulting from owning a particular product. This guided us when we have been creating an innovative brand new idea to build the category of underlays for construction markets and specialized networks in the interior design industry. This is a simple 4-step underlay selection process, described in the language of benefits.